What Sorcery Is This
Theme Alchemy is a way for you to create your own atmosphere with a uniquely powerful immersive tool: scent.
Of the physical senses humans experience, scent may very well have the strongest link to memory- making it extremely effective for setting a scene.
Azrai happens to be quite particular about themed design. So, with a characteristically eccentric take on wax melts, scented beads and salts, he's created a system you can use to set the scene you want- Whether you're hosting a themed event or giving your everyday environment it's own character.
Here you will find simple fragrances like "Castle," (stone, old wood, and ivy) ready to be combined with scents like "Haunt," (eerie, still air, dust, moldering earth) "Fable," (classic fairytale notes like wisteria and fresh apple) or even "Flight"(ozone, mist, metal, wood) for a castle in the sky- the elements are yours to combine as you wish.
The scents are available in Transportables: not for melting but for taking with you, and Additives: to be combined in a wax melter or candle warmer-
That is your cauldron, and the Additives are your ingredients.
Experiment! You're the alchemist now.
Why don't I see any scented candles?
A good question considering their popularity. However, after months of research, Azrai made the decision to omit scented candles from the project. Why? Simply:
Wax melts are safer for health and the environment, last up to five times longer, and provide a stronger scent than burning candles.
Candles are their own little machine, made to be light, fuel and sometimes container all in one. They accomplish this spectacularly. However, because of this, for a candle, wax is fuel. What creates the scent we smell from candles is not the flame burning the scented wax, but the melted pool of wax that the flame creates around itself. Heating scent releases it. Burning scent, color, and whatever other additives present in the wax only creates potentially harmful soot and fumes. Even a 100% natural candle does both, inevitably eating up fragrance and rendering it useless as the flame uses the wax for fuel.
Wax melts do not do this. They last as long as it takes for the scent to evaporate- which means the amount of scent in a 10-hour candle can last up to 50 hours as a wax melt. (This varies depending on conditions like heat and environment size of course- but you almost always get at least 30-50% more use from melts.) You can also add more fragrance in wax melts, because you've eliminated major concerns of applying an open flame to highly fragranced wax.
Wax melts are the more economical and safe option.
Aroma Crystals and Drams have a shorter life span than melts, but are completely biodegradable and can be used as potpourri without heat as well as in a warmer.
Scent Particles are for cold use only, as personal potpourri in containers or sachets,
and have a lifespan of six months to a year if sealed between use.
Azrai was interested in the most efficient, effective ways to be immersed in a theme with scent,
and burning candles simply did not make the cut.
Wax melts are safer for health and the environment, last up to five times longer, and provide a stronger scent than burning candles.
Candles are their own little machine, made to be light, fuel and sometimes container all in one. They accomplish this spectacularly. However, because of this, for a candle, wax is fuel. What creates the scent we smell from candles is not the flame burning the scented wax, but the melted pool of wax that the flame creates around itself. Heating scent releases it. Burning scent, color, and whatever other additives present in the wax only creates potentially harmful soot and fumes. Even a 100% natural candle does both, inevitably eating up fragrance and rendering it useless as the flame uses the wax for fuel.
Wax melts do not do this. They last as long as it takes for the scent to evaporate- which means the amount of scent in a 10-hour candle can last up to 50 hours as a wax melt. (This varies depending on conditions like heat and environment size of course- but you almost always get at least 30-50% more use from melts.) You can also add more fragrance in wax melts, because you've eliminated major concerns of applying an open flame to highly fragranced wax.
Wax melts are the more economical and safe option.
Aroma Crystals and Drams have a shorter life span than melts, but are completely biodegradable and can be used as potpourri without heat as well as in a warmer.
Scent Particles are for cold use only, as personal potpourri in containers or sachets,
and have a lifespan of six months to a year if sealed between use.
Azrai was interested in the most efficient, effective ways to be immersed in a theme with scent,
and burning candles simply did not make the cut.
Environmental Impact
Azrai cares deeply about the environment and therefore has an equally deep existential dread that prevents them from using harmful materials. No matter what happens with this project, these standards will only be improved upon and never compromised.
Firstly, no animals are harmed in the creation of aroma chemicals used in the Theme Alchemy scent book. Their animal aroma chemicals and compounds are synthetic, and chosen for minimal environmental impact.
Solubles are a parrafin/soy wax blend. While the burning of parrafin wax candles has an adverse impact on the environment, (far less ambiguous than it's potential impact on health) merely heating the wax does not, and so melts eliminate this impact. Parrafin is a byproduct of crude oil- but because of the parrafin/soy blend and a trade process that allows extremely reduced material use and faster biodegradability, that impact is drastically minimized.
All packing and branding is made of biodegradable, recyclable, compostable or reusable materials.
There are no single-use plastics, no microplastics, and very little plastic at all. Scent Particles are an absorbent, biodegradable EVA plastic.
All glitters used are biodegradable, made from seaweed or eggwhites.
Containers for products are re-usable glass tubes, bottles, bags, or tins.
Particle sachet bags are re-usable natural cotton or muslin.
Any liquids are sealed with sealing wax for shipping.
Insulation and packaging for shipping wax materials over long distances or in hotter temperatures is 100% wool batting.
Wool is an incredible insulation material and has been used for centuries, it is also completely compostable.
You can put it right in your garden.
All packing and padding materials are paper or wood straw,
shipping boxes are recyclable and bag mailers are compostable.
Candles provided in the Theme Alchemy Lab Kit are lightly colored beeswax candles with natural, unbleached hemp wicks. Beeswax candles are possibly the oldest type of candle used in history. They last longer, burn hotter and produce very little soot.
They are a 100% natural, renewable resource.
Utensils included in the lab kit are wood, the tongs are fast-growing, eco friendly bamboo.
Crystals are a blend of salts and salt crystals, non toxic and biodegradable.
Health and Safety Notes
Melts provide safety (that candle burning doesn't) from certain chemical additives in some wax. Ironically, the types of wax that best carry scent can be the most harmful to burn as candles. Even the purest wax will produce harmful soot when color and fragrance is added, which can aggravate asthma and allergies.
Without the burning of the wax with a wick, flame, and resulting soot, those chemicals do not enter the air.
Despite suspicions due to the hazard of candle soot and fumes, there is no evidence of this toxicity or harm in heating wax melts.
Even so, Azrai uses an ISO 9001 and ATSM certified paraffin-soy blend for Solubles.
The candles provided in the full Theme Alchemy kit are lightly colored, unscented beeswax candles with natural (unbleached) hemp wicks. Beeswax candles last longer but burn slower and hotter, and therefore release very little soot. They are actually evidenced to release negative ions when burned, purifying air and even relieving allergies.
Any potential allergen information for individual scents can be found in the Theme Alchemy Scent Book. Azrai uses synthetic reconstructions of compounds for animal products, and when possible for other compounds as well
Without the burning of the wax with a wick, flame, and resulting soot, those chemicals do not enter the air.
Despite suspicions due to the hazard of candle soot and fumes, there is no evidence of this toxicity or harm in heating wax melts.
Even so, Azrai uses an ISO 9001 and ATSM certified paraffin-soy blend for Solubles.
The candles provided in the full Theme Alchemy kit are lightly colored, unscented beeswax candles with natural (unbleached) hemp wicks. Beeswax candles last longer but burn slower and hotter, and therefore release very little soot. They are actually evidenced to release negative ions when burned, purifying air and even relieving allergies.
Any potential allergen information for individual scents can be found in the Theme Alchemy Scent Book. Azrai uses synthetic reconstructions of compounds for animal products, and when possible for other compounds as well
For business inquiries, please email theazrai.business@gmail.com as no other inboxes are monitored for business matters. Thank you!
New Discoveries
